Banking Memories Campaign
Turn everyday banking into memorable experiences. The campaign will focus on showcasing how the bank's services have played pivotal roles in the key moments of its customers' lives - be it buying a first home, starting a business, funding education, or even ensuring smooth travels abroad.
FinTech Venture Incubator
Leverage the internal talent pool of the bank to create cutting-edge financial technology startups. By fostering innovation from within, the bank can cultivate new revenue streams that are separate from its traditional banking services. Employees can pitch their ideas, and the best ones are selected to form internal startups. The bank will provide seed funding, mentorship, and access to its resources and customer base.